Webb deVlam refashions Pierre Robert lingerie brand In 2006 the Scandinavian lingerie brand Pierre Robert established a new retail category when it successfully changed the buying habits of Norwegian & Swedish women by introducing its high quality, everyday underwear garments into supermarkets for sale alongside groceries. Packaging design has played a crucial role in Pierre Roberts’s success to date: in the grocery channel it was impractical for shoppers to see and touch the clothing so on-pack communication needed to reassure and clearly convey the quality, comfort and style. Click Here for More ... |
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